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Here is my promise to you – The Direct Mail Letter will always work for you

January 30, 2010

Here is my promise to you:

When you finish reading this article, you will be able to direct-mail letters that the reader will have to write what you want from them.

This is a great lift. And I can build again. If you do your part.

Page was hired, did offer something beautiful. And do it with the right people. You can not sell juice for people who hate the juice.

So I will take on two things: the productworth, and you know they are buying.

But how will you sell them? Write now your letter …

The opening line

There are many options open. You can use a wide range of human motivations – such as fear, greed, guilt, hope, disappointment, etc. You can go ahead.

But the letter in 22 years of direct mail, here's the best opening I've ever written …

"This is my promise to you:"

Opening of these forces is completely restartvigorously with your letter. It communicates via a performance-oriented message for readers who can not ignore.

Just follow the line with a ball on your promise. For example, here is what I would try to open a music school:

Dear Ms. Jones:

Here is my promise to you:
In a week you will be able to play "Moonlight Sonata" on piano
It costs you nothing to try,
And I want a book for free music – "TheWorld's Greatest Love Songs "- to say" YES! "For my todayNow job if Mrs. Jones is your audience, will open its hook.

How to use "This is my promise to you", and attack with the benefit statements. Make sure you focus on self-interest reader. Examples of other balls are:

* You will receive a $ 2000 You save money when you buy your next car from us, you * lose 30 pounds in 30 days * Your company will get a new customer until the next weekend

See what I mean? IfKnow what your customers want, all you have to do is to hang in front of them. Formulate its exact promises it can be shown to deliver and respond.

As a client of my money wasted

I recently wrote a letter direct-mail fundraising for a new client of mine. It 'was written for donors who had given the previous year, and the letter asked them to give again.

Here is my presentation:

"It 'amazing what you did."

The letter wentto explain all the good the gift before the donor has helped the lives of children in this particular organization.

But here's what the customer to change:

"It 'amazing what we did."

So I went to Pat themselves on the back of all things are not for neglected children in the community.

And while pay was the only reward they got – because bombed shipment.

Is not so strange. People to give money to organizations that feel good to know whatdo with their money interest them. And why is not the organization. The reason is the advantage that the results of the effort. In this case the welfare of children.

Do not make the same mistake.

So – now – back to you and your letter

You have your opening and the ball had been promised. Accordingly, with an explanation of how other people have tried the product or service, and have had great success. So for our example, see Mrs. Joneswe would say something like:

Thousands of people – people like you and me – who have tried and failed to learn a musical instrument – has begun to play his first song in seven days. Their secret? Our new "How to play the piano Super Course".

I make another assumption here: you're going to tell the truth. Do not make a lot of nonsense. Know your product or service. Use the truth, and sell well.

Okay, we have suspended Mrs. Jones – now in their role, the usethis passage:

Here's what you get

"That's what you get is one of the all time great lines – if not the highest of all time. Because that's what everyone wants to know – what do I do?

It never gets old to survive, and cockroaches.

Again, this collaboration with bullets. To continue our example:

Here's what you get:
Secrets to read music in minutes
The pros use a trick to play a song that he had never seenbefore
How to build your muscle memory to play your fingers to get the keyboard while reading notes, and so on.

Apply this formula for your product or service. Have something to sell – sell it!

As the readers to get what you want to do

If you're talking about people right … and when they do the right offer … They want to do what you want from them.

So just say what you mean:

MemorialTheir main advantages for them. Sweetening the offer and give them a deadline. Urge immediate action and the promise of a quick response. As follows:

Send the enclosed postage paid reply card until 16 January and will receive a further free booklet, "Learning the piano work, play, relax and rest." All orders will be limited on the day they are received – but, so act now.

Tell them what to do, and if you do your work at the beginning of the letter, which willit.

Direct Mail, you

It's one-on-one. Not in competition with eight points. There are a dozen other ads on the page. There is another website to choose to leave.

Right now, they have in their hands, only you.

Now is your chance. Write. Send it out. And let me know how well you can do.

Related posts:

1. Here is my promise to you – This letter is by direct mail to you always
2. How can the product Cribs people to manage?
3. Sheet Music Cabinets – fine furniture to complement your Beautiful Piano
4. Top 10 all-time worst piano jokes about players
5. Musical feuds

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